More info on the project
On a summer day in 1894, Joseph Biedenharn, a candy merchant and soda fountain operator, had an idea that would reshape the soft drink industry. He took the popular fountain beverage, Coca-Cola, put it in bottles, and delivered it to rural areas outside of Vicksburg. It was the first time Coca-Cola had been sold in bottles. Mr. Biedenharn created a totally new concept of marketing the beverage and established the cornerstone of the independent network of franchise bottlers who now distribute bottled Coca-Cola all over the world.
